Top Ways to Use Social Media to Create a Strong and Trusted Brand
Social media has become one of the major ways in which people connect with individuals, brands, and groups. Facebook and Twitter alone has millions of signups which have made many businesses realize the need for having a solid social media marketing strategy that will both promote their brand as well as build strong relationships with their clients. Below are some ways in which small companies can use social media to build their brand and engage with the followers.
Share the Product Demonstrations
Many new enterprises are selling products that are perhaps not quite well known yet, and they require a boost off the ground. You can create awareness of your product and show people how to use it by creating a product demonstration video. The video can be posted on YouTube and then share it across all your social media sites to reach your customers. Make an introduction of the product and then take your viewers through a step by step user guide so that they can understand better your brand and other items that you offer.
Encourage the Customers to take Part
For best social media marketing results, ensure that you engage with your clients and offer then an opportunity to be a key part of building your brand. You can create polls and surveys that your followers fill, and from these you can identify what they think of your social media profiles, as well as your products and services.
Offer Customer Competitions and Rewards
One of the best parts of social media marketing is that the customers’ shares, re-tweets, likes, and comments can go a long way. In most cases, social media users won’t be in a hurry to share something unless it has some significance to them or they are receiving something in return for sharing. One a good way to do this is by giving rewards and offering media sharing contests.
In addition to showcasing your expertise and knowledge on social media, do not forget that these are platforms that you can use to show the caring side of your brand. You can use a social media poll to help you determine which charitable causes are closest to the hearts of your customers and then use social media as a force to raise awareness and fundraise on behalf of the chosen charity. Customers no longer look for those brands that only sell nice products and provide good customers services, they also want to connect with brands that support causes that are similar to theirs and have a human side to show.