How To Hire An SEO Agency?
Deciding which SEO agency or company to hire which can help improve your ranking in search engines is a decision that shouldn’t be done in rush. Before you finalize your decision, you should perform a thorough research and get several proposals from a number of different agencies. Not only that, you should ask some questions on what strategies that they’re going to use and if there’s something that does not seem right, it will be wise of you to look for another agency you feel more comfortable and confident working with.
Prior to hiring an agency for your SEO efforts, below are the top important factors to be taken into mind.
Number 1. Ask for list of past and current clients – any reputable SEO firm or agency must be open in sharing a list of their clients both formerly and present. With these references in hand, it can help you in gauging how effective they are in doing search engine optimization. What’s more, though their clients might not give you specific analytics but they can at least tell you if they’ve gained audience and seen positive impact on their rankings.
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Number 2. How can you improve my rankings – avoid SEO agencies that aren’t thoroughly discussing their methods in great detail as much as possible. They have to explain all strategies that they’re planning to employ in driving up your website’s ranking and even estimates on how long it can take them to attain the goals you two have agreed on.
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Number 3. Do they follow webmaster guidelines of search engines – what you want is a consultant that follows the best webmaster practices. If the candidate isn’t following these guidelines, your page might possibly be exiled to a lower search engine ranking or even worse, can be banned from search results.
Number 4. Are they guaranteeing positive results – giving top 1 position or any other specific position in search engine results in just weeks is something that can’t be assured by any reputable SEO agency. It is because of the reason that SEO strategies and algorithms are changing every now and then and for this, SEO companies should stay updated with all these changes. And while they can give samples of what they’ve achieved for other customers, it doesn’t automatically mean that you can enjoy the same results. Say that your agency offered guaranteed results, you should not think twice searching for another company.
You should monitor how much traffic is sent to your site and where it’s coming from to gauge the success of your search engine optimization efforts.