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Common Marketing Strategies for Small Businesses

Business owners in Oregon face many challenges. Previously, the most burdening of challenges was paying very high taxes. Regrettably, the new tax plan in place seems to have worsened the situation. In turn, business owners have been forced to come up with other strategies to cut down on costs. Here are common marketing strategies that are expected to do well in 2017.

Businesses are considering outsourcing today for them to thrive. However, there are fears that come with this strategy. To many outsourcing is a costly affair that can be avoided by handling all tasks internally. Despite the fears, it is a strategy that will be trendy in the industry in the future.

It will spread in many states including Oregon. There are protectionist efforts by the Trump regime to stop outsourcing but it has countless benefits to small business owners. Heavy taxation could however cripple the strategy. In turn, that could have detrimental effects in the economy because local business would operate at increased costs. Likewise, organizations appreciate new experts that have vast knowledge on new marketing tactics. It is for this reason that many businesses bring consultants such as Silverback Strategies to create new techniques and come up with clear objectives. Hire dependable consultants to avoid wasting time and money. Do your research online and ask friends to recommend you to reputable experts.

Businesses have also embraces mobile based strategies. Small organizations make more money out of mobile traffic than normal traffic. A business website cannot lack to attract customers. Therefore, companies are doing site customization to improve on entry and customer satisfaction. The mobile approach is also useful for companies that want to be felt locally.

Content marketing is another effective strategy. Another useful approach is content marketing. Previously, it was considered marginal but it is now a favorite for businesses. The importance of SEO tools is understood by particularly local companies. Companies value strong and updated blogs as this is a way to sell fresh content to their audience. Additionally, they understand the worth of guest blogging where clients access free content.

Video advertising is common as well. Small firms can send videos through platforms such as Facebook and YouTube. Research shows that videos attract seven times as many clients as other content.

Most importantly, customer retention is critical. This can be done by having loyalty programs in place. The approach is beneficial to both small and big businesses such as banks. For instance, banks post videos and advertisements showing how they impact the community giving them an added advantage.

Businesses are embracing change this year by use of new strategies to make them competitive in 2017. Companies are adopting new techniques to propel them to gain competitive advantage this year. The approaches should target customer connection. They should include loyalty programs and social media interaction.

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